We’ll be trustworthy: “Serena Williams make-up line” was not on Attract’s 2024 superstar magnificence model bingo card. When Wyn Magnificence arrived at Attract HQ a number of months in the past, we have been a bit stunned and really skeptical (the superstar magnificence model fatigue is actual). However we began utilizing it — we’re right here to do the work — and, come to search out out, we hit a make-up jackpot.
Since Williams retired from tennis in 2022, she has definitely been busy within the lab and the boardroom – she’s additionally the founding father of body-care model Will Perform and has her enterprise capital agency – however this line was already within the works again when she was profitable grand slams. Six years and lots of reformulations later, Wyn Magnificence is lastly on cabinets. “It looks like I have been engaged on this actually without end,” Williams tells Attract. The journey to producing Wyn began with the phrase ‘lively magnificence.’
“I am an lively individual and it does not essentially imply profitable Wimbledons; I really feel like I am extra lively now than I used to be once I was enjoying skilled tennis,” says Williams. It’s not possible to tug as much as the carpool circle in full pink carpet glam — however Williams (who “doesn’t go away the home with out concealer”) needed to nonetheless serve seems in school dropoff, so she got down to create a line that might permit her to placed on a face of make-up in ‘mother time.’
To these understandably elevating their eyebrows at yet one more superstar magnificence line, Williams says Wyn is for the on a regular basis individual. “I really feel like I am an on a regular basis individual. I do know lots of people can be shocked to listen to that,” says Willams. “However even from the best way I current myself on social, I will take off my wig and I will do no matter. That is simply who I’m so that is one thing that basically caters to the lives of on a regular basis girls.”
The model’s preliminary launch encompasses a lineup of 10 make-up necessities, together with waterproof liquid eyeliner, pencil eyeliner, forehead pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and what we think about the model’s hero product: a tinted sunscreen.
The sunscreen has already grow to be a crowd favourite amongst Attract editors (it’s additionally Williams’ favourite), which was sufficient to earn the road April’s One to Watch title. Learn on to find why Wyn Magnificence has joined our checklist of favourite celebrity beauty brands — a feat in itself.
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Overview
You do not have to look arduous to see Williams’ picture mirrored in Wyn Magnificence. The spherical, delicate matte packaging in brilliant chartreuse resembles a tennis ball… and the formulation inside are light-weight and maintain as much as a day on the transfer or a exercise session — “you possibly can put on our Glideline Waterproof Liquid Eyeliner for a marathon or two,” Williams says.
