Recipe for Change is a marketing campaign calling for a brand new trade levy to assist make our meals more healthy, whereas elevating income that may be invested again into youngsters’s well being.
Recipe for Change is coalition of organisations led by Maintain, The Meals Basis and Weight problems Well being Alliance, with help from Impression on City Well being, British Coronary heart Basis and Motion on Salt and Sugar.
We have now come collectively to stipulate the challenges confronted by households in accessing more healthy diets because of the setting they dwell in, and the present lack of incentives for companies to behave to enhance this.
The Recipe for Change marketing campaign is asking for:
- Authorities to construct on the success of the Comfortable Drinks Trade Levy by introducing a brand new levy on unhealthy meals.
- Enterprise to alter the recipe of the foods and drinks that they promote to make them more healthy for all of us.
- Revenues raised from any new levy to help funding in youngsters’s well being and entry to good meals.
Katharine Jenner, Director of the Weight problems Well being Alliance says: “A whole lot of insurance policies to deal with weight problems have didn’t ship, as a result of they’ve relied on people having to alter their behaviour, in a meals setting that’s rigged towards them. The meals we purchase is jam filled with sugar and most of our meals comes prepared salted – we have to put more healthy meals on the cabinets by introducing a levy on trade to encourage them to alter their recipes.”
For extra data, please go to the Recipe for Change web site:
Learn our campaign launch report, outlining the marketing campaign coalition’s imaginative and prescient, new analysis on the well being and financial advantages of a levy, and our name to motion. We have a look at the historical past of coverage making on this space, together with the constraints of voluntary programmes. We discover the success of the Comfortable Drinks Trade Levy in decreasing sugar and elevating revenues for baby well being, and the alternatives for constructing on this to enhance the healthiness of our meals and in flip the well being of youngsters and households everywhere in the nation.
Learn our new research wanting on the potential well being and financial advantages of a levy.
See how much impact an trade huge salt and sugar levy may have in your space.
