CR7 turns into ‘important shareholder’ in Bioniq, a supplier of personalised dietary supplements primarily based on blood biomarker knowledge and AI.
International soccer famous person Cristiano Ronaldo has taken taking part in for additional time to a brand new degree by making a “important funding” in British shopper well being firm Bioniq. The corporate gives personalised dietary supplements created utilizing a mix of blood biomarker knowledge and an AI-driven algorithm, to advertise healthspan and longevity.
In accordance with Bioniq, Ronaldo, a consumer of the London-based firm’s dietary supplements since 2022, won’t solely maintain a stake within the firm however may even contribute to product innovation. Recognized for his dedication to sustaining his well being and efficiency over a stellar profession, Ronaldo’s strategic involvement goals to faucet into insights from his profession as an elite athlete to assist form the corporate’s future course.
“Backing Bioniq goes past simply an funding alternative for me – it’s about aligning with a shared imaginative and prescient for well being, efficiency, and longevity,” stated Ronaldo in an announcement. “I’ve been utilizing their merchandise myself for nearly three years. With their personalised well being strategy, I imagine Bioniq has the potential to rework how we take care of our our bodies and assist folks attain and keep their peak efficiency for longer.”
Bioniq’s personalised mannequin rejects the concept of a one-size-fits-all strategy to supplementation, as a substitute utilizing knowledge to tailor nutrient help for every consumer. Leveraging a proprietary biochemical database primarily based on blood take a look at knowledge from customers all over the world, the corporate creates utterly distinctive dietary supplements designed to assist customers optimize their nutrient ranges.
The corporate’s AI-powered platform analyzes varied components, corresponding to age, life-style, and well being targets, to find out the perfect micronutrient combine for every particular person. Its patented micro-dosing approach ensures that each consumer’s complement is custom-made, delivering as much as 120 totally different vitamins in prebiotic granules designed to maximise absorption and reduce nutrient competitors within the physique.
After we interviewed Bioniq founder Vadim Fedotov earlier this 12 months, he burdened that the corporate was based with longevity at its coronary heart.
“We’re supporting folks’s path to optimize themselves, which can enable their physique to carry out higher at a later level of their lifespan, and which I imagine will result in anti-aging,” he instructed us.
Via partnerships with main organizations, together with Lanserhof and UFC, Bioniq has been accelerating its world enlargement, notably within the US, with over 60% of its world gross sales now coming from the US alone. With a core consumer base composed of athletes and people centered on longevity and efficiency, the corporate claims its buyer base has expanded fivefold in 2024, and its dietary supplements are actually offered in over 70 international locations.
Pushing Bioniq’s complete valuation to $82 million, Ronaldo’s undisclosed funding follows a latest $15 million Sequence B funding spherical, led by HV Capital and Unbound.
“Cristiano utilizing Bioniq to reinforce his efficiency exhibits that our product delivers actual outcomes,” stated David Kuczek, Common Companion at HV Capital. “If it really works for an elite athlete of his caliber, it’s clear that it may possibly profit formidable customers, serving to them attain their very own well being and efficiency targets.”
